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IMC

Independent Management Consultants

Member Area
Marketing Management PDF Print E-mail
All marketing projects are carried out with the same approach typical for IMC.
We believe in keeping things simple... life is complicated enough as it is!
So don't expect lengthy reports and lots of jargon. We keep it short, usefull and workeable!

We do believe however in the process approach according to the PDCA cycle : plan, do, check, act ! This assures the quality of our services and the ultimate goal of every IMC project : customer satisfaction!

Plan :
Documentation of initial requirements and expectations. Pre-estimation, first drafts and then estimation and preparation of the project.

Do :
Development of the campaign, strategy or project, each iteration being visible to the customer; keyword is speed. This is when we demonstrate our capability to make expectations into reality.

Check :
Customer will check thoroughly if the service meets his demands.

Act :
IMC adapts where necessary so customer satisfaction is guaranteed and if wanted assists in implementation.